TANDEM CAFE AND BIKE SHOP

A branding project designed for a new space on Lake Hefner that serves as a dual cafe and bike enthusiast destination. A communal gathering space for the people of OKC to refuel, socialize, and stay active. 

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The design challenge was to rebrand or create a brand that has yet to be created. Through observing the bike community in Norman, OK and my travels throughout Europe, I noticed a need for the active people of the city to gather. I saw an opportunity to create a new place on Lake Hefner that targeted an array of audiences. 

DELIVERABLES

A brand was designed with the concept of both a bike shop and cafe in mind. This concept is where the tagline “fuel your ride” derived from. The word mark is designed to be a connected form that has an active personality along with the tagline that is an italic to create a sense of movement. The colors were pulled from inspiration of active wear and outdoor environments.

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