The Jolly Man was a micro-campaign that was sponsored by Tandem but was to be a brand disconnected from the brand of Tandem. The Jolly Man would partner up with the Children’s Home of Oklahoma City. The concept was to benefit the city with an annual triathlon serving the children of Oklahoma City. Your entry guaranteed a child a Christmas miracle that holiday season. With each athlete, a child would receive a bike under their tree on Christmas morning. The tag line being, “for the City, by the City”.
The font was chosen to reflect an antique story book and the Christmas season. The poster artwork was to create emphasis on the three activities during a triathlon, swimming, biking, and running.