The Kennedy Center of Performing Arts serves equally as a memorium for John F. Kennedy as well as a center for the performing arts. Through research, I found it of equal importance to represent the Kennedy’s aesthetic as it was to represent the arts performed there. The Kennedy Family were strong supporters of the arts. I felt that this mark was important to exist as a wordmark that could stand throughout time. It was important to match the Kennedy timeless way of life. The colors and and font choice derived from the classic characteristics of the Kennedy Family.
The duplication of the “N” in Kennedy was inspired by the reflection of the Kennedy Center’s architecture on the Potomac River.